Genworth® Financial

Challenge: Genworth corporate partners needed a more user-friendly online application for their group sales site to increase. Simplify content for easier consumption, but also provide type “A” personalities with an educational component to satisfy their need for specific details. Make the registration process simple and intuitive.

Solution: Using Flash and DHTML relevant information is associated with the linear process of learning/applying. Integrating a dual pane navigation provides a tutorial-like learning section while also enabling users to be guided confidently through the application process. User persona’s, paper prototypes, and competitive analysis findings continually aided in architecture decisions.

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