Genworth® Financial

Challenge: Genworth corporate partners needed a more user-friendly online application for their group sales site to increase. Simplify content for easier consumption, but also provide type “A” personalities with an educational component to satisfy their need for specific details. Make the registration process simple and intuitive.

Solution: Using Flash and DHTML relevant information is associated with the linear process of learning/applying. Integrating a dual pane navigation provides a tutorial-like learning section while also enabling users to be guided confidently through the application process. User persona’s, paper prototypes, and competitive analysis findings continually aided in architecture decisions.

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Sony® Playstation®

Challenge: Playstation is launching a new features of their network and needed to up-level the Playstation Network content, which is currently buried within the console sections, to create it’s own dedicated section on the same tier as the consoles.

Solution: Pull relevant content from console sections and create promotional elements within those sections to draw attention to the new features of the Playstation Network.

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iContstituent

Challenge: iConstituent provides a content management system for federal and state offices. They customize the look and feel of the website, but all content is created, managed and uploaded by the client. iConstituent needed support documentation to reduce the amount of time account representatives were spending educating their clients on the product.

Solution: We created simple support documentation which provided a smooth transition into the customization process. The federal and state office staff were able to quickly learn the fundamentals of website usability, which then translated into better content and overall experience for their users.

Landmark Education

Challenge: Seminar participation relied heavily on the dynamic of a group structure. The seminar leader was responsible for 50 group leaders. The seminar body of 300 participants needed to be better supported and managed.

Solution: Researched group dynamics of powerful teams like S.W.A.T teams, football teams, and bombs squads. Developed communication strategy using already established group dynamics and reallocating tasks to the group leaders. Created a new leader body of head coaches to support smaller numbers of group leaders. Established recommended guidelines for managing group meetings and information dissemination.

• View Wireframes (448k pdf)

Lorne Resnick Photography

Challenge: High-end commercial photographer was expanding, looking to land bigger clients and needed to update his static-page portfolio to web 2.0 standards.

Solution: Redesign layout to simplify navigation. Integrate and customize third party flash gallery software.

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Bidfly Inc.

Challenge: Start-up auction portal needed a way for their stores to easily manage, monitor, and maintain their online business, as well as connect with the Bidfly community.

Solution: Develop concept storyboards for a Business Dashboard application using DHTML and Flex to create an integrated and simplified CRM and IMS web-based solution.

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iO Film

Challenge: An emerging post-production, digital intermediate film facility needed an online presence which reflected it’s innovative start-up culture but provided direct access to company vitals.

Solution: Create a dual pane navigation system with popup windows to access more detailed information.

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Please note: Only the flash elements are fully functional, any static content will result in a 404 error as it is no longer online.